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UNIT CODE: PRE202

EVENT MANAGEMENT

UNIT DESCRIPTION

This unit aims to provide students with in-depth knowledge of event management within the context of public relations. Students will gain the knowledge of different types of events used for the promotion of products or services, from intimate launches to large-scale festivals. They will also be able to evaluate event management styles and understand the place of events as a key strategy within an overall Public Relations campaign. By the completion of this unit, students will be able to demonstrate the process of managing an event from conceptualising, planning, and implementing to evaluating its success, as well as devising and implementing message strategies to communicate to the target audience through the use of an event. Students will then showcase that they can effectively communicate event plans to clients and any relevant stakeholders.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Area

Public Relations

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

200

Unit Weighting

6 Credit Points

Unit Type

Specialisation

Pre-Requisites

100 Level Specialisation

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Understand the different types of events used for the promotion of products or services with the Public Relations industry 

  • Evaluate event management styles and understand the value of events within an overall Public Relations Strategy

  • Demonstrate the process of managing an event from conceptualising, planning and implementing to evaluating its success

  • Devise and implement message strategies to communicate to the target audience through an event

  • Effectively communicate event plans to relevant stakeholders

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Event Audit (Individual) 

  • Assessment 2: Event Proposal and Pitch to lecturer (Group) 

  • Assessment 3: Final Event Plan and Presentation to class (Group) 

  • Assessment 4: Engagement with the Process (Individual) 

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