EVENT MANAGEMENT

This unit aims to provide students with in-depth knowledge of event management within the context of public relations. Students will gain the knowledge of different types of events used for the promotion of products or services, from intimate launches to large-scale festivals. They will also be able to evaluate event management styles and understand the place of events as a key strategy within an overall Public Relations campaign. By the completion of this unit, students will be able to demonstrate the process of managing an event from conceptualising, planning, and implementing to evaluating its success, as well as devising and implementing message strategies to communicate to the target audience through the use of an event. Students will then showcase that they can effectively communicate event plans to clients and any relevant stakeholders.