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UNIT CODE: DMC103

INTRODUCTION TO DIGITAL MEDIA

UNIT DESCRIPTION

This foundational unit introduces students to the historical and technological development of digital media (digitized content that can be transmitted over the internet or computer networks that can include text, audio, video, and graphics). It explains how various digital channels can be used to communicate a message. The unit also explores how digital media can be used strategically to achieve specific business and/or communications outcomes through the development and broadcast of content for targeted audiences using nominated channels. The unit examines employment and entrepreneurial opportunities in the professional digital media landscape and delves into specialised areas such as content writing, content creation, user experience design, digital and social media marketing, coding and analytics and digital entrepreneurship. In addition, students develop personal qualities and skills needed to work within the industry and learn to work collaboratively as part of a team and learn about the briefing process, working to deadlines and the roles and execution of digital media projects.

The delivery of the unit incorporates a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

Area

Digital Media & Communications

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

100

Unit Weighting

6 Credit Points

Unit Type

Specialisation

Elective

Pre-Requisites

N/A

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Explain the role of digital media and its impact on our own lives, and it's use in business 

  • Understand employment and entrepreneurial opportunities within the digital media industries

  • Demonstrate the ability to understand and develop strategy to meet and leverage consumer needs

  • Develop a strategic proposal for a digital media project

  • Identify future opportunities and upcoming trends for the development of digital media campaigns 

  • Learn independently and collaboratively with the ability to reflect on academic and personal growth

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Report -  Digital Media Use (Individual) 

  • Assessment 2: Presentation - Project Proposal (Group) 

  • Assessment 3: Report - Case Study Analysis (Individual) 

  • Assessment 4: Engagement with the Process (Individual) 

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