PUBLIC RELATIONS WRITING

In this unit, students will learn how to develop specific Public Relations materials including newsletters, speeches, media alerts, fact sheets, Q&As and content for social media and blogs.   They will also identify and distinguish between paid and unpaid media channels while expanding their knowledge of pitching to the media, creating documents including brochures and reports and the creation of media kits.  In addition, students will learn how to interpret key messages and how to write persuasively and deliver information in an engaging and compelling manner, particularly for media – students will then use this knowledge in a practical manner to demonstrate how persuasive language can be used to sell and communicate ideas for a business or a brand. The delivery of the unit will incorporate a range of teaching and learning strategies including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and blended learning.