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UNIT CODE: BIS202

BUSINESS RESEARCH AND INSIGHT

UNIT DESCRIPTION

In this unit, students will learn how understand and use research to make insightful business decisions and to understand their intended target audiences. Students learn how to develop, understand and interpret research in business. Research provides detailed information for leadership, business strategy, as well as marketing and strategic communications decision-making. In this unit, students develop knowledge of research principles and practices, critical analysis and creative thinking in order to design, manage and interpret research projects.

The delivery of the unit incorporates a range of teaching and learning strategies including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and reading. Students also collaborate with their peers to apply a range of research approaches in order to understand how research strategy and tools are developed and implemented.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

Area

Business

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

200

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

8 100 level UoC as part of the program progression (or equivalent) 

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Understand the role and relevance of research in business

  • Identify, describe and make effective strategic use of consumer insights in business planning

  • Develop an understanding of how to evaluate research reports and how to understand data

  • Develop knowledge of different research methodologies, for example qualitative and quantitative, and be able to identify which methods (or mix of methods) to use in different business situations.

  • Develop knowledge of consumer behaviour, to enable strategic planning ability and, as a result, operational efficiency in business

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Presentation - Research Proposal (Group)

  • Assessment 2: Report - Research Analysis (Individual) 

  • Assessment 3: Report - Research Case Study (Individual) 

  • Assessment 4: Engagement with the Process (Individual) 

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