UNIT CODE: BIS202
BUSINESS RESEARCH AND INSIGHT
UNIT DESCRIPTION
In this unit, students will learn how understand and use research to make insightful business decisions and to understand their intended target audiences. Students learn how to develop, understand and interpret research in business. Research provides detailed information for leadership, business strategy, as well as marketing and strategic communications decision-making. In this unit, students develop knowledge of research principles and practices, critical analysis and creative thinking in order to design, manage and interpret research projects.
The delivery of the unit incorporates a range of teaching and learning strategies including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and reading. Students also collaborate with their peers to apply a range of research approaches in order to understand how research strategy and tools are developed and implemented.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Business
Bachelor of Communications & Media
Area
Business
Unit Duration
12 Weeks
Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
200
Unit Weighting
6 Credit Points
Unit Type
Core
Pre-Requisites
8 100 level UoC as part of the program progression (or equivalent)
Co-Requisites
N/A
Work Integrated Learning
No
UNIT LEARNING OUTCOMES
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Understand the role and relevance of research in business
-
Identify, describe and make effective strategic use of consumer insights in business planning
-
Develop an understanding of how to evaluate research reports and how to understand data
-
Develop knowledge of different research methodologies, for example qualitative and quantitative, and be able to identify which methods (or mix of methods) to use in different business situations.
-
Develop knowledge of consumer behaviour, to enable strategic planning ability and, as a result, operational efficiency in business
ASSESSMENT STRUCTURE
ASSESSMENT TASK
-
Assessment 1: Presentation - Research Proposal (Group)
-
Assessment 2: Report - Research Analysis (Individual)
-
Assessment 3: Report - Research Case Study (Individual)
-
Assessment 4: Engagement with the Process (Individual)
WEEK
Week 4
Week 7
Week 12
Weeks 1-12 (Weekly activities)