Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will set you up for an enriched and creative career in your chosen Industry.
This course offers a comprehensive study in strategic and creative development, marketing psychology, digital design, digital and social media strategy, the media landscape, media planning, project management and pitching to prepare your for a dynamic and evolving career.
With elective focus in creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Intro to Communications
+ Media
UNIT 3
Core
Introduction to the
Creative Process
UNIT 4
Level 100
Foundations of
Marketing
T2
Core
Introduction to
Public Relations
Core
Introduction to Business
Psychology
Core
Content Creation
Level 100
Elective
T3
Core
Copywriting +
Media Communications
Core
Media Landscape
Core
Business Research
+ Insight
Level 200
Elective
YEAR 2
UNIT 1
T1
Core
Industry Practice 1
UNIT 2
Core
Brand Experience
UNIT 3
Core
The Marketing Plan
UNIT 4
Level 200
Elective
T2
Core
Multiplatform Writing
Core
Social + Digital Media Strategy
Core
Project Management
Level 300
Elective
T3
Core
Industry Practice 2
Core
Strategic Media Planning
Core
Major Design Project
Level 300
Elective
2
ELECTIVE STREAMS
[CHOOSE 1 STREAM]
DIGITAL MARKETING
Introduction to Digital Media
Introduction to Digital Photography + Video Production
Integrated Marketing Communications
Written Communications
Content Strategy
Advanced Video + Multimedia Production
100
100
200
200
300
300
DIGITAL DESIGN
Introduction to Digital Design
Introduction to Video Production
Art Direction + Design
Interaction Design
Advanced Digital Design
Advanced Video + Multimedia Production
100
100
200
200
300
300
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Management Fundamentals
Sports Marketing + Media
Sports Management
Leadership + Change Management
Ethics + Decision Making
100
100
200
200
300
300
CREATIVE TECHNOLOGY
Introduction to the Internet and Web Development
Introduction to Programming
Design Thinking + User-Centred Design
Mobile and Internet App Development
Game Design + Development
Information Technology Innovations & Entrepreneurship
100
100
200
200
300
300
*Elective Stream coming soon in 2024
*Elective Stream coming soon in 2024
*Elective Stream coming soon in 2024
