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Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will set you up for an enriched and creative career in your chosen Industry.

This course offers a comprehensive study in strategic and creative development, marketing psychology, digital design, digital and social media strategy, the media landscape, media planning, project management and pitching to prepare your for a dynamic and evolving career.

With elective focus in creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.

COURSE
STRUCTURE

CRICOS Course Code: 092900B

2 YRS

Duration

24

No. of units

12 JUNE

Next intake

$2500

Fees per unit*

100%

Fee-Help funded

1

YEAR 1

UNIT 1

T1

Core

Academic +

Professional Skills

UNIT 2

Core

Intro to Communications

+ Media

UNIT 3

Core

Introduction to the

Creative Process

UNIT 4

Level 100

Foundations of 

Marketing

T2

Core

Introduction to 

Public Relations

Core

Introduction to Business

Psychology

Core

Content Creation

Level 100

Elective

T3

Core

Copywriting +

Media Communications

Core

Media Landscape

Core

Business Research

+ Insight

Level 200

Elective

YEAR 2

UNIT 1

T1

Core

Industry Practice 1

UNIT 2

Core

Brand Experience

UNIT 3

Core

The Marketing Plan

UNIT 4

Level 200

Elective

T2

Core

Multiplatform Writing

Core

Social + Digital Media Strategy

Core

Project Management

Level 300

Elective

T3

Core

Industry Practice 2

Core

Strategic Media Planning

Core

Major Design Project

Level 300

Elective

2

ELECTIVE STREAMS

[CHOOSE 1 STREAM]

DIGITAL MARKETING

Introduction to Digital Media
Introduction to Digital Photography + Video Production
Integrated Marketing Communications
Written Communications
Content Strategy
Advanced Video + Multimedia Production

100
100
200
200
300
300

DIGITAL DESIGN

Introduction to Digital Design
Introduction to Video Production
Art Direction + Design
Interaction Design
Advanced Digital Design 
Advanced Video + Multimedia Production

100
100
200
200
300
300

SPORTS + MEDIA MANAGEMENT

Sales + Negotiations
Management Fundamentals
Sports Marketing + Media
Sports Management
Leadership + Change Management
Ethics + Decision Making

100
100
200
200
300
300

CREATIVE TECHNOLOGY

Introduction to the Internet and Web Development
Introduction to Programming
Design Thinking + User-Centred Design
Mobile and Internet App Development 
Game Design + Development
Information Technology Innovations & Entrepreneurship

100
100
200
200
300
300

*Elective Stream coming soon in 2024

*Elective Stream coming soon in 2024

*Elective Stream coming soon in 2024

INDUSTRY EXTRAS

ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.

Our additional offering includes Augmented Reality courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions. 
 

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