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Our Bachelor of Business will equip you with the necessary skills to take on multiple industries, from marketing to e-commerce, public relations, and sports and media. The course blends a traditional Business degree with an industry-focused approach to best set you up for success upon graduating.

Whether you want to run your own company, build a brand for a start-up, manage a sports team or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

COURSE
STRUCTURE

CRICOS Course Code: 080556A

2 YRS

Duration

24

No. of units

12 JUNE

Next intake

$2500

Fees per unit*

100%

Fee-Help funded

1

YEAR 1

UNIT 1

T1

Core

Academic +

Professional Skills

UNIT 2

Core

Foundations of 

Marketing

UNIT 3

Core

Management 

Fundamentals

UNIT 4

Elective

Introduction to 

Communications + 

Media

T2

Core

Introduction to Business

Psychology

Core

Enterprise + Innovation

Core

Introduction to 

Business Accounting

Level 100

Specialisation

T3

Core

Enterprise + Innovation 2

Core

Business Law, Compliance + Governance

Core

Digital Business

Communications

Core

Industry Practice 1

YEAR 2

UNIT 1

T1

Core

Applied Business Finance

UNIT 2

Core

International Business 

Economics

UNIT 3

Level 200

Elective

UNIT 4

Level 200

Specialisation

T2

Core

Introduction to Business Metrics

Core

Strategic Management

Core

Project Management

Level 300

Specialisation

T3

Core

Leadership + Change Management

Core

Ethics + Decision Making

Core

Business Sustainability 

+ Innovation

Core

Industry Practice 2

2

SPECIALISATIONS

[CHOOSE 1 STREAM]

SPORTS + MEDIA MANAGEMENT

Sales + Negotiations
Sports + Event Management
Social + Digital Media Strategy

100
200
300

 

DIGITAL MARKETING

Intro to Digital Media
Integrated Marketing Communications
Social + Digital Media Strategy

100
200
300

ELECTIVES

LEVEL

100

CREATIVE TECH

Intro to Web Design +

Development

DIGITAL DESIGN

Intro to Digital Visualisation

DIGITAL MARKETING

Integrated Marketing

Communications

SPORTS + MEDIA

Sales + Negotiations

Introduction to Programming

Introduction to Video 

Production

Written Communications

Sports Management

LEVEL

200

Design Thinking + User

Centred Design

Content Strategy

Digital Photography

Sports Journalism

App Development

App Development

Digital Marketing Strategy

Sports + Media Marketing

INDUSTRY EXTRAS

ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.

Our additional offering includes Augmented Reality courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions. 
 

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