Our Bachelor of Business will equip you with the necessary skills to take on multiple industries, from marketing to e-commerce, public relations, and sports and media. The course blends a traditional Business degree with an industry-focused approach to best set you up for success upon graduating.
Whether you want to run your own company, build a brand for a start-up, manage a sports team or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.
we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.
COURSE
STRUCTURE
CRICOS Course Code: 080556A
2 YRS
Duration
24
No. of units
12 JUNE
Next intake
$2500
Fees per unit*
100%
Fee-Help funded
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Foundations of
Marketing
UNIT 3
Core
Management
Fundamentals
UNIT 4
Elective
Introduction to
Communications +
Media
T2
Core
Introduction to Business
Psychology
Core
Enterprise + Innovation
Core
Introduction to
Business Accounting
Level 100
Specialisation
T3
Core
Enterprise + Innovation 2
Core
Business Law, Compliance + Governance
Core
Digital Business
Communications
Core
Industry Practice 1
YEAR 2
UNIT 1
T1
Core
Applied Business Finance
UNIT 2
Core
International Business
Economics
UNIT 3
Level 200
Elective
UNIT 4
Level 200
Specialisation
T2
Core
Strategic Management
Core
Project Management
Level 300
Specialisation
T3
Core
Leadership + Change Management
Core
Ethics + Decision Making
Core
Business Sustainability
+ Innovation
Core
Industry Practice 2
2
SPECIALISATIONS
[CHOOSE 1 STREAM]
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Sports + Event Management
Social + Digital Media Strategy
100
200
300
DIGITAL MARKETING
Intro to Digital Media
Integrated Marketing Communications
Social + Digital Media Strategy
100
200
300
ELECTIVES
LEVEL
100
CREATIVE TECH
Intro to Web Design +
Development
DIGITAL DESIGN
Intro to Digital Visualisation
DIGITAL MARKETING
Integrated Marketing
Communications
SPORTS + MEDIA
Sales + Negotiations
Introduction to Programming
Introduction to Video
Production
Written Communications
Sports Management
LEVEL
200
Design Thinking + User
Centred Design
Content Strategy
Digital Photography
Sports Journalism
App Development
App Development
Digital Marketing Strategy
Sports + Media Marketing
INDUSTRY EXTRAS
ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.
Our additional offering includes Augmented Reality courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions.
