INTRODUCTION TO
COMMUNICATIONS + MEDIA

This unit is a foundation where students learn how the communications and media landscape works and how to communicate effectively within in it. On completion of this unit, students will have an understanding of the fundamentals of communications and media – communication strategy and key business tools, including presentation skills, leadership styles, strategy, ethics, sustainability and governance, the importance of continuously developing emotional intelligence, how to work in teams, the value of innovation and change management in business as well as how to interpret and use business intelligence from multiple research sources. This unit encourages students to learn by doing, applying practical business communication concepts to develop viable and useful skills.

The delivery of the unit will incorporate a range of teaching and learning strategies, including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and blended learning.

STUDENT WORKLOAD + DELIVERY MODE