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UNIT CODE: DMC101

INTRODUCTION TO
COMMUNICATIONS + MEDIA

UNIT DESCRIPTION

This unit is a foundation where students learn how the communications and media landscape works and how to communicate effectively within in it. On completion of this unit, students will have an understanding of the fundamentals of communications and media – communication strategy and key business tools, including presentation skills, leadership styles, strategy, ethics, sustainability and governance, the importance of continuously developing emotional intelligence, how to work in teams, the value of innovation and change management in business as well as how to interpret and use business intelligence from multiple research sources. This unit encourages students to learn by doing, applying practical business communication concepts to develop viable and useful skills.

The delivery of the unit will incorporate a range of teaching and learning strategies, including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and blended learning.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Communications & Media

Area

Digital Marketing Communications

Unit Duration

12 Weeks

Weekly Attendance Pattern

3 Hour Block Session

Unit Level

100

Unit Weighting

6 Credit Points

Unit Type

Core Unit

Pre-Requisites

N/A

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Understand and be able to explain the role of communications across multiple media channels

  • Be able to communicate effectively, aligned to communication objectives and the intended audience(s

  • Understand constant change in the communications and media landscape and learn to value innovation

  • Understand and respect ethics in communications and media 

  • Be able to synthesise information and decipher trusted sources vs “fake news”.

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Presentation - Learning from Leaders (Individual)

  • Assessment 2: Competitor Comms Review (Individual)

  • Assessment 3: Brand Comms Innovation (Group)

  • Assessment 4: Engagement with the Process (Individual) 

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