UNIT CODE: BIS202
BUSINESS, RESEARCH AND INSIGHT
UNIT DESCRIPTION
This unit introduces students to the challenges and opportunities offered through the use of digital communications in business. Communication has always been a fundamental component of doing business. Throughout history there have been many innovations and changes to the ways in which we communicate. However, the advent of digital communications has resulted in major shifts in the way we communicate in society as whole, not just business. Today, most people are 'always connected' via their mobile devices. Digital communications have changed the way we identify with one another and form communities. Given the ubiquitous nature, the ability to effectively communicate in the digital world is vital for all. The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
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RECOMMENDED PERSONAL HOURS
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TOTAL WORKLOAD HOURS
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STUDY LOAD
3 Hours per week
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5 Hours per week
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8 Hours per week
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Full time
MODE OF DELIVERY
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This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Business
Bachelor of Business (Accounting)
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Area
Business
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Unit Duration
12 Weeks
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Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
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Unit Level
200
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Unit Weighting
6 Credit Points
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Unit Type
Core
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Pre-Requisites
8 100 level UoC as part of the program progression (or equivalent)
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Co-Requisites
N/A
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Work Integrated Learning
No
UNIT LEARNING OUTCOMES
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Compare and contrast a range of digital communications tactics and tools and assess the opportunities arising from new digital communication technologies
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Review theoretical frameworks that underpin digital communications and explain the drivers for increased use of social networks for communication by businesses
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Assess the sources and use of data in developing meaningful digital communication programs
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Analyse the elements of a website that successfully meets the needs of organisations and end users/target publics
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Discuss the main ethics and law as applied to digital communications practices and explain the main ethical and legal issues concerning digital communications practices
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Develop a digital portfolio using mobile, video and other communications technologies for digital communication practice
ASSESSMENT STRUCTURE
ASSESSMENT TASK
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Assessment 1: Digital Portfolio (Individual)
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Assessment 2: Case Study Report (Individual)
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Assessment 3: Final Digital Portfolio & Presentation (Individual)
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Assessment 4: Engagement with the Process (Individual)