BUSINESS, RESEARCH AND INSIGHT

UNIT DESCRIPTION

This unit introduces students to the challenges and opportunities offered through the use of digital communications in business. Communication has always been a fundamental component of doing business. Throughout history there have been many innovations and changes to the ways in which we communicate. However, the advent of digital communications has resulted in major shifts in the way we communicate in society as whole, not just business. Today, most people are 'always connected' via their mobile devices. Digital communications have changed the way we identify with one another and form communities.  Given the ubiquitous nature, the ability to effectively communicate in the digital world is vital for all. The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.

STUDENT WORKLOAD + DELIVERY MODE