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UNIT CODE: BIS202

BUSINESS, RESEARCH AND INSIGHT

UNIT DESCRIPTION

This unit introduces students to the challenges and opportunities offered through the use of digital communications in business. Communication has always been a fundamental component of doing business. Throughout history there have been many innovations and changes to the ways in which we communicate. However, the advent of digital communications has resulted in major shifts in the way we communicate in society as whole, not just business. Today, most people are 'always connected' via their mobile devices. Digital communications have changed the way we identify with one another and form communities.  Given the ubiquitous nature, the ability to effectively communicate in the digital world is vital for all. The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Business (Accounting)

Area

Business

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

200

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

8 100 level UoC as part of the program progression (or equivalent) 

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Compare and contrast a range of digital communications tactics and tools and assess the opportunities arising from new digital communication technologies

  • Review theoretical frameworks that underpin digital communications and explain the drivers for increased use of social networks for communication by businesses

  • Assess the sources and use of data in developing meaningful digital communication programs 

  • Analyse the elements of a website that successfully meets the needs of organisations and end users/target publics

  • Discuss the main ethics and law as applied to digital communications practices and explain the main ethical and legal issues concerning digital communications practices

  • Develop a digital portfolio using mobile, video and other communications technologies for digital communication practice

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Digital Portfolio (Individual) 

  • Assessment 2: Case Study Report (Individual) 

  • Assessment 3: Final Digital Portfolio & Presentation (Individual) 

  • Assessment 4: Engagement with the Process (Individual) 

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