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UNIT CODE: BIS201

ENTERPRISE AND INNOVATION

UNIT DESCRIPTION

This unit encourages entrepreneurial behaviour through the introduction of the key principles of entrepreneurship - the process of creativity and innovation as well as the impact of these processes on the success of new enterprise creation. On completion of this unit, students will have an increased understanding of entrepreneurship, the significant value of innovation in business and the associated skills and techniques with which to launch an entrepreneurial venture. This unit also encourages students to learn by doing, thereby applying entrepreneurial thinking to the development of viable and practical skills and business concepts.   The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations and independent student research.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

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RECOMMENDED PERSONAL HOURS

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TOTAL WORKLOAD HOURS

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STUDY LOAD

3 Hours per week

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5 Hours per week

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8 Hours per week

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Full time 

MODE OF DELIVERY

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This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

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Area

Business

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Unit Duration

12 Weeks

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Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

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Unit Level

200

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Unit Weighting

6 Credit Points

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Unit Type

Core

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Pre-Requisites

8 100 level UoC as part of the program progression (or equivalent) 

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Co-Requisites

N/A

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Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Define Entrepreneurship and build theoretical understanding on its position in the organisational process

  • Demonstrate a practical application of Design Thinking processes

  • Describe innovation processes through exposure to theoretical concepts

  • Refine strategies and tactics to validate business ideas using the Lean Startup Methodology

  • Formulate a strategy for maximising a new business opportunity as a team and be able to pitch to potential investors

ASSESSMENT STRUCTURE

ASSESSMENT TASK

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  • Assessment 1: Entrepreneur Research Report (Individual)

  • Assessment 2: Design Thinking in Practice - Report (Individual) 

  • Assessment 3: Lean Startup Methodology Business Plan & Pitch (Group) 

  • Assessment 4: Engagement with the Process (Individual) 

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