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UNIT CODE: BIS201

ENTERPRISE AND INNOVATION

UNIT DESCRIPTION

This unit encourages entrepreneurial behaviour through the introduction of the key principles of entrepreneurship - the process of creativity and innovation as well as the impact of these processes on the success of new enterprise creation. On completion of this unit, students will have an increased understanding of entrepreneurship, the significant value of innovation in business and the associated skills and techniques with which to launch an entrepreneurial venture. This unit also encourages students to learn by doing, thereby applying entrepreneurial thinking to the development of viable and practical skills and business concepts.   The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations and independent student research.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

Area

Business

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

200

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

8 100 level UoC as part of the program progression (or equivalent) 

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Define Entrepreneurship and build theoretical understanding on its position in the organisational process

  • Demonstrate a practical application of Design Thinking processes

  • Describe innovation processes through exposure to theoretical concepts

  • Refine strategies and tactics to validate business ideas using the Lean Startup Methodology

  • Formulate a strategy for maximising a new business opportunity as a team and be able to pitch to potential investors

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Entrepreneur Research Report (Individual)

  • Assessment 2: Design Thinking in Practice - Report (Individual) 

  • Assessment 3: Lean Startup Methodology Business Plan & Pitch (Group) 

  • Assessment 4: Engagement with the Process (Individual) 

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