UNIT CODE: BIS201
ENTERPRISE AND INNOVATION
UNIT DESCRIPTION
This unit encourages entrepreneurial behaviour through the introduction of the key principles of entrepreneurship - the process of creativity and innovation as well as the impact of these processes on the success of new enterprise creation. On completion of this unit, students will have an increased understanding of entrepreneurship, the significant value of innovation in business and the associated skills and techniques with which to launch an entrepreneurial venture. This unit also encourages students to learn by doing, thereby applying entrepreneurial thinking to the development of viable and practical skills and business concepts. The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations and independent student research.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Business
Bachelor of Communications & Media
Area
Business
Unit Duration
12 Weeks
Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
200
Unit Weighting
6 Credit Points
Unit Type
Core
Pre-Requisites
8 100 level UoC as part of the program progression (or equivalent)
Co-Requisites
N/A
Work Integrated Learning
No
UNIT LEARNING OUTCOMES
-
Define Entrepreneurship and build theoretical understanding on its position in the organisational process
-
Demonstrate a practical application of Design Thinking processes
-
Describe innovation processes through exposure to theoretical concepts
-
Refine strategies and tactics to validate business ideas using the Lean Startup Methodology
-
Formulate a strategy for maximising a new business opportunity as a team and be able to pitch to potential investors
ASSESSMENT STRUCTURE
ASSESSMENT TASK
-
Assessment 1: Entrepreneur Research Report (Individual)
-
Assessment 2: Design Thinking in Practice - Report (Individual)
-
Assessment 3: Lean Startup Methodology Business Plan & Pitch (Group)
-
Assessment 4: Engagement with the Process (Individual)
WEEK
Week 3
Week 6
Week 12 (IN CLASS)
Weeks 1-12 (Weekly activities)