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UNIT CODE: CRA101

FASHION STYLING & CREATIVE DIRECTION

UNIT DESCRIPTION

This unit develops the student’s knowledge and skills in communicating fashion through digital and physical channels. Students will expand on their industry practical skills, through the planning, organisation and implementation of a final fashion shoot. The unit features studies in trend forecasting, creative direction, influential stylists and style icons, editorial styling, personal styling, wardrobe styling for film and television, merchandising and visual storytelling. The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, student presentations, independent student research and practical application.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

Area

Creative Arts

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

100

Unit Weighting

6 Credit Points

Unit Type

Specialisation

Elective

Pre-Requisites

N/A

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Understand the fashion styling, creative direction and communication process and develop the creative, intellectual and technical skills necessary to practice within the fashion industry

  • Analyse the latest fashion trends and forecasting approach

  • Prepare a client brief considering the client profile, needs, purpose, budget, body shape, trends and accessories

  • Visualise highly finished creative solutions using appropriate photographic imagery and/or illustration, graphic design and typography for a variety of visual mediums including print and digital 

  • Manage creative and human resources for the execution of styling projects, from concept, to development, visualisation, team supervision, and project and production management

  • Demonstrate professional presentation skills to pitch creative solutions to a client

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Trend Report

  • Assessment 2: Character Development & Presentation

  • Assessment 3: Campaign & Presentation

  • Assessment 4: Engagement with the Process (Individual) 

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