Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will set you up for an enriched and creative career in your chosen Industry.
This course offers a comprehensive study in strategic and creative development, marketing psychology, digital design, digital and social media strategy, the media landscape, media planning, project management and pitching to prepare your for a dynamic and evolving career.
With elective focus in creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.
INTERNATIONAL
COURSE STRUCTURE
CRICOS Course Code: 092900B
3 YRS
Duration
24
No. of units
12 JUNE
Next intake
$2700
Fees per unit*
7.0
IELTS Score
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Intro to Creative
Process
UNIT 3
Level 100
Elective
T2
Core
Introduction to Business
Psychology
Core
Introduction to
Digital Media
Core
Introduction to
Public Relations
T3
Core
Foundations of
Marketing
Level 100
Elective
YEAR 2
UNIT 1
T1
Core
Professional Practice 1
UNIT 2
Core
The Marketing Plan
UNIT 3
Level 200
Elective
T2
Core
Copywriting + Media
Communicationsa
Core
Digital Business
Communications
Level 200
Elective
T3
Core
Brand Experience
Core
Business Research
+ Insight
2
3
YEAR 3
UNIT 1
T1
Core
Project Management
UNIT 2
Core
Social + Digital Media
Strategy
UNIT 3
Level 300
Elective
T2
Core
The Pitch
Core
Ethics + Decision Making
Level 300
Elective
T3
Core
Professional Practice 2
Core
Major Design Project
PLEASE NOTE: AN IELTS score of 7.0 is a requirement of entry for this course.
Our Admissions team will assess each application based on the IELTS score as well as an interview process.
ELECTIVE STREAMS
[CHOOSE 1 STREAM]
DIGITAL MARKETING
Integrated Marketing Communications
Written Communications
Digital Photography
Digital Marketing Strategy
Multiplatform Writing
Social Media in Public Relations
100
100
200
200
300
300
DIGITAL DESIGN
Intro to Digital Visualisation
Intro to Video Production
Content Strategy
App Development
Multiplatform Writing
Advanced Video + Multimedia Production
100
100
200
200
300
300
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Sports Management
Sports Journalism
Sports + Media Marketing
Equity, Diversity + Inclusion
Social Media in Public Relations
100
100
200
200
300
300
INDUSTRY EXTRAS
ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.
Our additional offering includes Augmented Reality courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions.
