Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, Communications, Branding, Content Creation, Copywriting and Social and Digital Media Strategy This course will set you up for an enriched and creative career in your chosen Industry.
With elective focus on creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.
INTERNATIONAL
COURSE STRUCTURE
CRICOS Course Code: 092900B
3 YRS
Duration
24
No. of units
MAY 2024
Next intake
ON-CAMPUS
Sydney
7.0
IELTS Score
STANDARD STUDY OPTION 3-YEARS | 24 UNITS | 9 TRIMESTERS
18 CORE UNITS | 6 ELECTIVE UNITS
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Intro to Creative
Process
UNIT 3
Level 100
Elective
T2
Core
Introduction to Business
Psychology
Core
Introduction to
Communications + Media
Core
Introduction to
Public Relations
T3
Core
Foundations of
Marketing
Core
Content Creation
YEAR 2
UNIT 1
T1
Core
Industry Practice 1
UNIT 2
Core
Business Reasearch
+ Insight
UNIT 3
Level 100
Elective
T2
Core
Copywriting + Media
Communicationsa
Core
Media
Landscape
Level 200
Elective
T3
Core
Brand Experience
Level 200
Elective
2
3
YEAR 3
UNIT 1
T1
Core
The Marketing Plan
UNIT 2
Core
Social + Digital Media
Strategy
UNIT 3
Level 300
Elective
T2
Core
Multiplatform Writing
Core
Strategic Media Planning
Level 300
Elective
T3
Core
Industry Practice 2
Core
Major Design Project
PLEASE NOTE: AN IELTS score of 7.0 is a requirement of entry for this course.
Our Admissions team will assess each application based on the IELTS score as well as an interview process.
ELECTIVE STREAMS
[CHOOSE 1 STREAM]
DIGITAL MARKETING
Introduction to Digital Media
Introduction to Digital Photography + Video Production
Integrated Marketing Communications
Data + Analytics
Content Strategy
The Pitch
100
100
200
200
300
300
DIGITAL DESIGN [on-campus only]
Introduction to Digital Design
Introduction to Digital Photography + Video Production
Art Direction + Design
Interaction Design
Advanced Digital Design
Advanced Video + Multimedia Production
100
100
200
200
300
300
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Management Fundamentals
Sports Marketing + Media
Sports Management
Leadership + Change Management
Ethics + Decision Making
100
100
200
200
300
300
CREATIVE TECHNOLOGY [coming soon]
Introduction to the Internet + Web Development
Introduction to Programming
Design Thinking + User-Centred Design
Mobile and Internet App Development
Game Design + Development
Information Technology Innovations + Entrepreneurship
100
100
200
200
300
300
INDUSTRY EXTRAS
ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.
Our additional offering includes Augmented Reality short courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions.
