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UNIT CODE: BIS102

INTRODUCTION TO BUSINESS PSYCHOLOGY

UNIT DESCRIPTION

This unit aims to provide insight into the skills and knowledge related to the psychology of business practices. Students are introduced to the psychological, social, and cultural aspects of consumer behaviour, specifically focussing on topics such as perception, memory and learning, motivation, persuasion, behavioural economics, neuro-marketing, organisational psychology and the social and ethical principles underpinning business marketing. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of business psychology.

The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations and independent student research.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Business (Accounting)

Bachelor of Communications & Media

Area

Business

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

100

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

N/A

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Explain the theoretical foundations of business psychology and consumer behaviour 

  • Apply consumer behaviour theories, frameworks and concepts to a business context

  • Evaluate and critique existing business activities in practice based on consumer behaviour insights

  • Analyse the social and ethical behaviour of consumers and organisations in terms of the key factors that influence behaviour 

  • Assess the potential effects of important developments in the external environment (such as globalisation and advances in technology) on organisational behaviour

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Consumer Profile (Individual)

  • Assessment 2: Consumer Decision Making Process (Individual) 

  • Assessment 3: Presentation (Group) 

  • Assessment 4: Engagement with the Process (Individual) 

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