INTRODUCTION TO BUSINESS PSYCHOLOGY

This unit aims to provide insight into the skills and knowledge related to the psychology of business practices. Students are introduced to the psychological, social, and cultural aspects of consumer behaviour, specifically focussing on topics such as perception, memory and learning, motivation, persuasion, behavioural economics, neuro-marketing, organisational psychology and the social and ethical principles underpinning business marketing. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of business psychology.

The delivery of the unit will incorporate a range of teaching and learning strategies including: face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and blended learning.