UNIT CODE: BIS102
INTRODUCTION TO BUSINESS PSYCHOLOGY
UNIT DESCRIPTION
This unit aims to provide insight into the skills and knowledge related to the psychology of business practices. Students are introduced to the psychological, social, and cultural aspects of consumer behaviour, specifically focussing on topics such as perception, memory and learning, motivation, persuasion, behavioural economics, neuro-marketing, organisational psychology and the social and ethical principles underpinning business marketing. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of business psychology.
The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations and independent student research.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Business
Bachelor of Business (Accounting)
Bachelor of Communications & Media
Area
Business
Unit Duration
12 Weeks
Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
100
Unit Weighting
6 Credit Points
Unit Type
Core
Pre-Requisites
N/A
Co-Requisites
N/A
Work Integrated Learning
No
UNIT LEARNING OUTCOMES
-
Explain the theoretical foundations of business psychology and consumer behaviour
-
Apply consumer behaviour theories, frameworks and concepts to a business context
-
Evaluate and critique existing business activities in practice based on consumer behaviour insights
-
Analyse the social and ethical behaviour of consumers and organisations in terms of the key factors that influence behaviour
-
Assess the potential effects of important developments in the external environment (such as globalisation and advances in technology) on organisational behaviour
ASSESSMENT STRUCTURE
ASSESSMENT TASK
-
Assessment 1: Consumer Profile (Individual)
-
Assessment 2: Consumer Decision Making Process (Individual)
-
Assessment 3: Presentation (Group)
-
Assessment 4: Engagement with the Process (Individual)
WEEK
Week 4
Week 8
Week 12 (IN CLASS)
Weeks 1-12 (Weekly activities)