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UNIT CODE: BIS205

INTRODUCTION TO BUSINESS METRICS

UNIT DESCRIPTION

This unit introduces students to the quantifiable measures used to track, monitor and assess the success or failure of business performance and various business processes. The main goal of measuring business metrics is to track cost management or to maximise revenue opportunities. The overall goal of employing them is to communicate a company's progression toward certain long and short-term strategic objectives.

 

Business metrics is also the study of qualitative measures used to provide leading indicators for an organisation. These involve metrics pertaining to customer satisfaction, quality of customer service, the success of marketing campaigns and brand loyalty. The combination of quantitative and qualitative metrics provides a clearer picture of an organisation’s performance and future potential.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Area

Business

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

200

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

8 100 level UoC as part of the program progression (or equivalent) 

Co-Requisites

N/A

Work Integrated Learning

No

ASSESSMENT STRUCTURE

  • Analyse changes in non-financial operating measures and deduce likely causes

  • Examine the importance of an organisation's critical success factors and strategies

  • Evaluate and develop relevant key performance indicators of an organisation's different functional developments

  • Design appropriate corrective strategies to address identified performance weaknesses or failures and develop appropriate strategies to take advantage of opportunity 

  • Examine an organisation's vision and strategy by utilising the balanced scorecard

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Business Metrics - Case Study Analysis Presentation (Individual) 

  • Assessment 2: Performance Management/Balanced Scorecard Case Study Presentation (Group) 

  • Assessment 3: Final Exam (Individual) 

  • Assessment 4: Engagement with the Process (Individual) 

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