UNIT CODE: CRA102
INTRODUCTION TO CREATIVE PROCESS
UNIT DESCRIPTION
This unit introduces students to the strategic and creative processes practiced within the advertising and media industries. Projects require students to understand the creative briefing process, develop creative ideas, then use implementation skills to develop and visualise communication solutions for print and digital media such as advertisements, posters, magazines, outdoor and digital ads. The unit investigates semiotics, symbolism and visual language in advertising.
The delivery of the unit incorporates a range of teaching and learning strategies including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Communications & Media
Area
Creative Arts
Unit Duration
12 Weeks
Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
100
Unit Weighting
6 Credit Points
Unit Type
Core Unit
Pre-Requisites
N/A
Co-Requisites
N/A
Work Integrated Learning
No
UNIT LEARNING OUTCOMES
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Understand and apply the advertising creative process and basic creative strategy for print media (poster, magazine and outdoor)
-
Apply research options for products and brands in order to understand and visualise the target group
-
Describe how semiotics, symbolism and visual language are used to create visual impact in advertising
-
Apply presentation skills to present creative work and discuss the rationale using industry terminology
ASSESSMENT STRUCTURE
ASSESSMENT TASK
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Assessment 1: Research Target Group & Mood Board / Brand Board
-
Assessment 2: Creative Brief & Print Campaign
-
Assessment 3: Mixed Media Campaign
-
Assessment 4: Engagement with the Process (Individual)