INTRODUCTION TO PUBLIC RELATIONS

This unit will introduce students to practical and theoretical underpinnings of the Public Relations Industry. Students will learn to understand the issues that face organisations which use Public Relations as a part of their overall communications strategy. Students will learn to define current practices in PR, understand the role of media and newsworthy storytelling plus how to identify audiences and the planning behind a PR Strategy.   Students will understand the roles and responsibilities of a communicator across various contexts in PR from government to political, corporate and internal. Further students will understand the many roles and practical applications of the role in social media, CSR and in ambassador influence.