PUBLIC RELATIONS STRATEGY

UNIT DESCRIPTION

This Unit introduces students to steps required in creative strategy development for business in Public Relations. Students will analyse and evaluate creative ideas and strategies in response to a PR brief. The students will formulate concepts and make decisions on the best communication strategies to be used in the development of a professional PR strategy presentation and deliver this confidently in a meeting context. Students will be involved in a client pitch process with the outcome of delivering key messages and ideas with influence and confidence to win the business. Students develop applicable evaluation methodologies to analyse the success of campaigns and undertake research to identify audiences, behaviours and perceptions during the campaign process.