STRATEGIC MANAGEMENT

This unit aims to introduce students to the concepts of strategy and strategic management by outlining the strategic management process and examining the different frameworks and approaches to crafting and implementing a strategy. Strategic Management covers strategic analysis, strategic thinking, strategic planning, strategy implementation and review. This involves learning about and applying a range of techniques, frameworks and tools used in the strategic management process of organisations. The unit will focus on a range of case studies to explore the practical application of these tools. The unit also critically examines traditional views of strategy by introducing a range of present-day issues, challenges and debates in the field of strategy. The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings