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UNIT CODE: MGT301

STRATEGIC MANAGEMENT

UNIT DESCRIPTION

This unit aims to introduce students to the concepts of strategy and strategic management by outlining the strategic management process and examining the different frameworks and approaches to crafting and implementing a strategy. Strategic Management covers strategic analysis, strategic thinking, strategic planning, strategy implementation and review. This involves learning about and applying a range of techniques, frameworks and tools used in the strategic management process of organisations. The unit will focus on a range of case studies to explore the practical application of these tools. The unit also critically examines traditional views of strategy by introducing a range of present-day issues, challenges and debates in the field of strategy. The delivery of the unit will incorporate a range of teaching and learning strategies including: lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Area

Management

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

300

Unit Weighting

6 Credit Points

Unit Type

Core

Pre-Requisites

100 level UoC + 8 200 level UoC as part of the program progression (or equivalent)

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Describe and discuss the role, importance and key features of the strategic management process

  • Identify and critically assess the factors that influence an organisation's internal and external operating environment 

  • Critically assess the different business models/frameworks that organisations use to gain a competitive advantage

  • Apply strategic management theories and practices to contemporary business scenarios

  • Outline techniques for identifying and acknowledging the key stakeholders to the organisation's strategy and a means to communicate strategy effectively to these stakeholders

  • Describe and discuss the role of strategic leadership and good governance

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Essay - Strategy & Competitive Advantage (Individual) 

  • Assessment 2: Presentation - Strategic Management Theory (Individual) 

  • Assessment 3: Report - Strategic Plan (Group) 

  • Assessment 4: Engagement with the Process (Individual) 

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