UNIT CODE: DMC210
WRITTEN COMMUNICATIONS
UNIT DESCRIPTION
This foundational unit introduces students to the styles, roles and importance of written communications in digital media and marketing communications. The unit presents students with concepts, methodologies and practical experience in constructing writing for a variety of specific outcomes, expressly in the digital media world. These outcomes include writing for a specific audience, multi-channel storytelling and promotion, social media, promotional copywriting and writing for presentations. Students will learn how to evaluate the appropriate forms and styles of writing for specific digital media circumstances and for specific digital media goals. Students will have opportunity to create effective and engaging written pieces on a range of genres, relevant to their professional future as digital media graduates. Teaching and learning for this unit are delivered over a combination of lectures, workshops, tutorials and in-class activities in both individual and group settings.
STUDENT WORKLOAD + DELIVERY MODE
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
OVERVIEW
Award Course
Bachelor of Business
Bachelor of Communications & Media
Area
Digital Media & Communications
Unit Duration
12 Weeks
Weekly Attendance Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
100
Unit Weighting
6 Credit Points
Unit Type
Specialisation
Elective
Pre-Requisites
N/A
Co-Requisites
N/A
Work Integrated Learning
No
UNIT LEARNING OUTCOMES
-
Demonstrate ability to communicate both simple and complex ideas in a variety of writing styles
-
Consider and select the appropriate writing style and structure for a given communication purpose
-
Apply the correct conventions of spelling, grammar, editing and referencing systems in multiple written formats
-
Understand and apply principles of promotional copywriting as well as multi-platform storytelling for digital media projects
-
Apply specialised writing techniques to digital and social media projects and applications
ASSESSMENT STRUCTURE
ASSESSMENT TASK
-
Assessment 1: Social Media Posts and Writing for Web (Individual)
-
Assessment 2: Multi-media Campaign (Draft) (Individual)
-
Assessment 3: Multi-media Campaign (Final) (Individual)
-
Assessment 4: Engagement with the Process (Individual)
WEEK
Week 6
Week 10
Week 12
Weeks 1-12 (Weekly activities)