WRITTEN COMMUNICATIONS

UNIT DESCRIPTION

This foundational unit introduces students to the styles, roles and importance of written communications in digital media and marketing communications. The unit presents students with concepts, methodologies and practical experience in constructing writing for a variety of specific outcomes, expressly in the digital media world. These outcomes include writing for a specific audience, multi-channel storytelling and promotion, social media, promotional copywriting and writing for presentations. Students will learn how to evaluate the appropriate forms and styles of writing for specific digital media circumstances and for specific digital media goals. Students will have opportunity to create effective and engaging written pieces on a range of genres, relevant to their professional future as digital media graduates. Teaching and learning for this unit are delivered over a combination of lectures, workshops, tutorials and in-class activities in both individual and group settings.

STUDENT WORKLOAD + DELIVERY MODE