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UNIT CODE: DMC210

WRITTEN COMMUNICATIONS

UNIT DESCRIPTION

This foundational unit introduces students to the styles, roles and importance of written communications in digital media and marketing communications. The unit presents students with concepts, methodologies and practical experience in constructing writing for a variety of specific outcomes, expressly in the digital media world. These outcomes include writing for a specific audience, multi-channel storytelling and promotion, social media, promotional copywriting and writing for presentations. Students will learn how to evaluate the appropriate forms and styles of writing for specific digital media circumstances and for specific digital media goals. Students will have opportunity to create effective and engaging written pieces on a range of genres, relevant to their professional future as digital media graduates. Teaching and learning for this unit are delivered over a combination of lectures, workshops, tutorials and in-class activities in both individual and group settings.

STUDENT WORKLOAD + DELIVERY MODE

TIMETABLED HOURS

RECOMMENDED PERSONAL HOURS

TOTAL WORKLOAD HOURS

STUDY LOAD

3 Hours per week

5 Hours per week

8 Hours per week

Full time 

MODE OF DELIVERY

This unit will be offered to students in the following mode/s:

+ Face-to-face (Domestic and International) 

+ Online (Domestic)

OVERVIEW

Award Course

Bachelor of Business

Bachelor of Communications & Media

Area

Digital Media & Communications

Unit Duration

12 Weeks

Weekly Attendance Pattern

1 Hour Lecture + 

2 Hour Tutorial

Unit Level

100

Unit Weighting

6 Credit Points

Unit Type

Specialisation

Elective

Pre-Requisites

N/A

Co-Requisites

N/A

Work Integrated Learning

No

UNIT LEARNING OUTCOMES

  • Demonstrate ability to communicate both simple and complex ideas in a variety of writing styles

  • Consider and select the appropriate writing style and structure for a given communication purpose

  • Apply the correct conventions of spelling, grammar, editing and referencing systems in multiple written formats

  • Understand and apply principles of promotional copywriting as well as multi-platform storytelling for digital media projects 

  • Apply specialised writing techniques to digital and social media projects and applications

ASSESSMENT STRUCTURE

ASSESSMENT TASK

  • Assessment 1: Social Media Posts and Writing for Web (Individual) 

  • Assessment 2: Multi-media Campaign (Draft) (Individual) 

  • Assessment 3: Multi-media Campaign (Final) (Individual) 

  • Assessment 4: Engagement with the Process (Individual) 

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