Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, Communications, Branding, Content Creation, Copywriting and Social and Digital Media Strategy This course will set you up for an enriched and creative career in your chosen Industry.
With an elective focus on creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.
COURSE
STRUCTURE
CRICOS Course Code: 092900B
FAST-TRACKED 2-YEARS | 4 UNITS PER TRIMESTER | 24 UNITS | 6 TRIMESTERS
18 CORE UNITS | 6 ELECTIVE UNITS
1
YEAR 1
UNIT 1
T1
UNIT 2
UNIT 3
UNIT 4
Core
Foundations of
Marketing
T2
Core
Content Creation
Elective
Level 100
T3
Core
Copywriting +
Media Communications
Core
Business Research
+ Insight
Core
Industry Practice/Experience 1
Elective
Level 100
YEAR 2
UNIT 1
T1
Core
Media Landscape
UNIT 2
Core
Brand Experience
UNIT 3
Core
The Marketing Plan
UNIT 4
Elective
Level 200
T2
Core
Multiplatform Writing
Core
Social + Digital Media Strategy
Elective
Level 200
Elective
Level 300
T3
Core
Strategic Media Planning
Core
Major Design Project
Core
Industry Experience/Practice 2
Elective
Level 300
2
ELECTIVE STREAMS
[CHOOSE 1 STREAM]
DIGITAL MARKETING
Introduction to Digital Media
Introduction to Digital Photography + Video Production
Integrated Marketing Communications
Data + Analytics
Content Strategy
The Pitch
100
100
200
200
300
300
DIGITAL DESIGN [on-campus only]
Introduction to Digital Design
Introduction to Digital Photography + Video Production
Art Direction + Design
Interaction Design
Advanced Digital Design
Advanced Video + Multimedia Production
100
100
200
200
300
300
SPORTS + MEDIA MANAGEMENT
Sales + Negotiations
Management Fundamentals
Sports Marketing + Media
Sports Management
Leadership + Change Management
Ethics + Decision Making
100
100
200
200
300
300
CREATIVE TECHNOLOGY [coming soon]
Introduction to the Internet + Web Development
Introduction to Programming
Design Thinking + User-Centred Design
Mobile + Internet App Development
Game Design + Development
Information Technology Innovations + Entrepreneurship
100
100
200
200
300
300
INDUSTRY EXTRAS
ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.
Our additional offering includes Augmented Reality short courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions.
