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Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will set you up for an enriched and creative career in your chosen Industry.

This course offers a comprehensive study in strategic and creative development, marketing psychology, digital design, digital and social media strategy, the media landscape, media planning, project management and pitching to prepare your for a dynamic and evolving career.

With elective focus in creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.

COURSE
STRUCTURE

CRICOS Course Code: 092900B

2 YRS

Duration

24

No. of units

12 JUNE

Next intake

$2500

Fees per unit*

100%

Fee-Help funded

1

YEAR 1

UNIT 1

T1

Core

Academic +

Professional Skills

UNIT 2

Core

Foundations of 

Marketing

UNIT 3

Core

Introduction to the

Creative Process

UNIT 4

Level 100

Elective

T2

Core

Introduction to Business

Psychology

Core

Introduction to 

Digital Media

Core

Introduction to 

Public Relations

Level 100

Elective

T3

Core

Copywriting +

Media Communications

Core

Business Research

+ Insight

Core

Digital Business

Communications

Level 200

Elective

YEAR 2

UNIT 1

T1

Core

Professional Practice 1

UNIT 2

Core

Brand Experience

UNIT 3

Core

The Marketing Plan

UNIT 4

Level 200

Elective

T2

Core

The Pitch

Core

Ethics + Decision Making

Core

Project Management

Level 300

Elective

T3

Core

Professional Practice 2

Core

Social + Digital Media

Strategy

Core

Major Design Project

Level 300

Elective

2

ELECTIVE STREAMS

[CHOOSE 1 STREAM]

CREATIVE TECHNOLOGY

Intro to Web Design + Development
Intro to Programming
Design Thinking + User Centred Design
App Development
Game Design + Development
Information Technology Innovations + Entrepreneurship

100
100
200
200
300
300

DIGITAL MARKETING

Integrated Marketing Communications
Written Communications
Digital Photography
Digital Marketing Strategy
Multiplatform Writing
Social Media in Public Relations

100
100
200
200
300
300

DIGITAL DESIGN

Intro to Digital Visualisation
Intro to Video Production
Content Strategy
App Development
Multiplatform Writing
Advanced Video + Multimedia Production

100
100
200
200
300
300

SPORTS + MEDIA MANAGEMENT

Sales + Negotiations
Sports Management
Sports Journalism
Sports + Media Marketing
Equity, Diversity + Inclusion
Social Media in Public Relations

100
100
200
200
300
300

LEARNING OUTCOMES
+

INDUSTRY EXTRAS

ICAT offers a range of extra-curricular classes and activities to ensure students get a broad understanding of their relative industry.

Our additional offering includes Augmented Reality courses, unlimited Internship and Events Experience, as well as Industry Guest Speakers and Excursions. 
 

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